From Likes to Liability: Navigating the Tax Maze in the Predicted Trillion-Dollar Social Commerce Market

Social commerce is rapidly transforming the retail landscape, with predictions of it becoming a trillion-dollar industry by 2028. This surge is already evident—according to a recent MGH survey, over half of consumers now turn to social media for gift inspiration. As social platforms become central to the shopping journey, complex questions about tax liability emerge, particularly concerning Value Added Tax …

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